Current location:business >>
Hockey business is booming as the NHL bounces back from the pandemic in a big way
business41People have gathered around
IntroductionNEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight- ...
NEW YORK (AP) — Arenas are full, the NHL is a fixture on TV screens across North America, highlight-reel goals are talking points on a near-daily basis and “The Pat McAfee Show” even has a segment called “Hockey is Awesome.”
Piece it all together, and more eyes are on the puck than ever before with the playoffs beginning this weekend.
Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet and jersey ads, and buoyed by an overlap of generational stars, ratings are up, attendance set a record and revenue is at an all-time high — an estimated $6.2 billion annually.
“The league is going through a bit of a renaissance,” said Tom Gargiulo, chief marketing officer at Bodyarmor, whose deal to be the league’s sports drink is the latest sponsorship agreement inked in recent years. “This sport is moving into the next phase of its evolution and is on a tremendous trajectory.”
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“International Intrigue news portal”。http://www.ipdilemma.com/news-2c599431.html
Related articles
A bomb attack in northern Kenya kills 5 people near the border with Somalia
businessNAIROBI, Kenya (AP) — Five people have been killed in a bomb attack in northern Kenya, the interior ...
【business】
Read moreNASCAR revels in an M.J. moment. His Airness gives a big boost to his posthoops passion
businessTALLADEGA, Ala. (AP) — Suddenly, Michael Jordan’s new life seems just as satisfying as his old one. ...
【business】
Read moreVenezuela's president meets with accuser in ongoing criminal probe into human rights abuse
businessCARACAS, Venezuela (AP) — Venezuelan President Nicolás Maduro met with the head of the International ...
【business】
Read more
Popular articles
- Emily Henry interview: The secret to having a healthy relationship with love
- US report: ‘Ethnic cleansing’ of Rohingya took place last year — Radio Free Asia
- Forward Cody Williams declares for the NBA draft after a single season at Colorado
- Forward Cody Williams declares for the NBA draft after a single season at Colorado
- 2 policemen killed, 1 injured in 'terror' attack in SE Iran
- Forward Cody Williams declares for the NBA draft after a single season at Colorado
Latest articles
Not just for trolls! Four
Man who attacked police after storming US Capitol with Confederate flag gets over 2 years in prison
William Nylander misses second straight game for Maple Leafs
INTERVIEW: ‘There's exposure across Wall Street’ — Radio Free Asia
3 dead, 4 missing in explosion at Italy power station
I left my McDonald's Big Mac out for a year
LINKS
- Princess Charlotte's adorable talent that makes her mother Kate Middleton 'very happy'
- Sydney church stabbing: Australian police charged five teens following anti
- Colleges nationwide turn to police to quell pro
- Biden meets 4
- Love Island's Molly Marsh shows off dramatic hair transformation
- Steve Carell and Tina Fey reunite for Netflix's eight
- Army reservist who warned about Maine killer before shootings to testify before investigators
- Aaron Judge homers 1 pitch after Joe Boyle is called for a balk as Yanks top A's 7
- Hamas releases video showing well
- Colleges nationwide turn to police to quell pro